![]() ![]() The iron will to achieve this goal has already earned adidas numerous awards, such as the silver medal for the "Sustainable Retail Company 2011". The Green Company Initiative has inspired several other companies to also embark on the path to becoming an emission-free company. Like many other companies, adidas has recognized its responsibility towards the environment and operates as a sustainable company. As the sporting goods manufacturer has set the motto of exceeding buyers' expectations, adidas is constantly setting new standards in quality and innovative design. Influence on the fashion sceneĪdidas is a company in constant development and expansion to improve and consolidate its competitive position in the sports industry. Together they can offer consumers a broader range of products and mutually benefit from a stronger presence among professional athletes and sporting events. . At the same time, adidas signed a merger agreement with Reebok, a company of equal standing and also highly regarded in the sports industry. But in the new millennium, this company merger dissolved again, because adidas wanted to focus more intensively on the production of sports shoes, clothing and golf equipment. In the 90s, adidas was able to increase sales of textiles by 50%, and in the same process bought the Salomon Group, which was smoothly integrated into the adidas company. ![]() Over the years, adidas changed from a sales and production-oriented company to a marketing company that was successfully introduced to the stock market in Frankfurt and Paris. During this time, one event in particular made an impact on the company: Germany won the 1974 World Cup in adidas shoes. In the following decade, adidas also focused on the production of shoes for marginal sports such as high jump. ![]() ![]() At the beginning of the 1950s, the shoe company made a name for itself in the soccer industry: at the Soccer World Cup, the German national team wore adidas shoes with replaceable cleats for the first time. Most recently, Jenner wore the white Sambas with a white maxi skirt and a green tank top while shopping in Los Angeles.The company has its origins in Germany, where it was officially registered by Adolf Dassler, brother of the founder of Puma, in 1949 under the name adidas ("Adi" für Adolf and "Das" für Dassler). One of the latest celebrities to be spotted in the viral sneaker is Kendall Jenner (a longtime fan of the silhouette), styling it with almost all of her day-off outfits lately. One note: I found that they tend to run big, so consider that before you pick up a pair for yourself. I personally own a pair of the black Sambas, and I wear mine on a near-constant rotation. However, I'm happy to report that the black version remains in stock and has also picked up steam over the last few weeks. The white iteration has certifiably become of the season's coolest white sneakers, proven by the fact that it's almost always sold out on Adidas' website and has been a mainstay on my Instagram and Pinterest feeds lately. Technically a cycling shoe, the low-profile pick is easy to style thanks in part to its simplicity. The Samba, available to shop in white and black colorways, is a departure from the chunky sneakers that have risen to popularity recently. ![]()
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